A complex new Medicare rule was confusing staff about how soon regulations required home care to begin after a hospital discharge. Comprehensive training and digestible education resources were necessary to lower the risk of agency non-compliance. I was assigned to conceptualize and execute such a resource.

During planning discussions, lengthy conversations with subject matter experts soon revealed how thorny the new rule would be to explain, let alone interpret. The visual of a calendar with shifting notations arose as the clearest way to communicate the specifics of the timing. I drafted a script to explain the event(s) that can trigger a countdown of sorts — and reaching day 0 means failure.

The detailed script included voiceover and visuals to painstakingly walk through the details of the rule from multiple angles. Through development, my PowerPoint storyboard grew in complexity and polish, incorporating timed animations and embedded audio clips. Ultimately, it wound up being exported and distributed as the high-impact, low-budget final product.

Excerpt from final video is shown as a GIF.