To drive enrollment in WellSpan’s online patient portal, the product owners asked for a series of light, engaging videos showing patients discovering various features and benefits. The only mandate? They each had to be about a minute.

As the copy lead for this series, I had the creative freedom to develop the animated world of Cristina, Sofia and Maya, just outside WellSpan’s brand standards. In addition to drafting each video script and storyboard, I sat in on the VO recording sessions and consulted on the reads to get the right tone to match our sweet, fanciful poof-pop visuals.